Our Vision
The Peace Company dreams of a world where peace is the underlying
value around which our society organizes itself. In this world, realizing
we are interconnected and interdependent, we solve our conflicts nonviolently,
approach our differences with respect and appreciation, and work in
partnership for the well-being of all life on the planet. To this
end, we are dedicated to transforming the current culture of violence
in our society to a true culture of peace.
Our Mission
The Peace Company fosters a culture of peace by making peace practical,
popular, and profitable.
- Practical: because the ideal needs to be translated
into concrete actions that people can do in their everyday lives
- Popular: because the more people who take responsibility
for making a peaceful world, the better our collective chances
of making the culture shift we envision
- Profitable: because peace must become the basis
for our national and global economies in order for the world to
survive and thrive
Our Values
The Peace Company operates on the following core principles.
- Reciprocity: We give back to our community, through
our yearly Peace Dividend and by making our goods and services
available to many who may not be able to afford them
- Empowerment: All our activities are aimed at inspiring
and encouraging people to believe that peace is possible, and
that they, as individuals, CAN make a difference
- Sustainability: We make every effort to live lightly
on this one planet we all call home, through using environmentally-friendly
materials, recyling our waste, and being mindful of our resource
consumption
- Service: Our staff, customers, vendors, shareholders,
and other stakeholders are valued members of our family; we treat
them in ways that nourish and honor that connection
- Cooperation: We work collaboratively, building
communities, partnerships, coalitions, and networks to increase
our collective power for meaningful social change
- Integrity: We are committed to exhibiting in every
aspect of our business life the same principles and practices
of peace we teach and advocate in the world
- Prosperity: We are a profitable business venture,
to show that peace is good business and to spur the growth of
the peace industry
- Global Responsibility: We support Fair Trade products and policies,
use our resources to champion the prevention and resolution of
violent conflicts and the rebuilding of war-torn societies, and
provide economic opportunities to victims of war
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